Cost: $3 375
Revenue: $6 710
Profit: $3 335
ROI: 98,8%
GEO: Spain
English-language case overview based on the original campaign report. All reported amounts and results are retained; view the Russian page for the complete source article, charts and tables.
Offer and market
A compact cordless handheld vacuum was promoted in Spain for quick cleaning in cars and around the home. The funnel used a Spanish-language landing page, a customer form, operator confirmation and cash on delivery.
Testing concepts
Three practical angles were tested: crumbs and small messes, pet hair, and a lightweight quick-cleaning experience. The first two led with an instantly recognizable problem and showed the product as the solution.
Landing page
The first landing-page screen initially focused too heavily on specifications. Replacing it with a visible car-cleaning scenario improved click-to-lead conversion from approximately 10.4% to 12.8% on comparable traffic.
Optimization
The starting test used three campaigns, nine ad sets and 27 ads, with daily ad-set limits of $12–18. Creative performance was evaluated using both CPL and confirmed-order approval, not cheap leads alone.
Results
Total cost was $3,375, revenue was $6,710, profit was $3,335 and ROI was 98.8%. The original case contains detailed per-creative and daily calculations.
Campaign visuals and screenshots
