English-language case overview based on the original campaign report. All reported amounts and results are retained; view the Russian page for the complete source article, charts and tables.
Offer and market
This case covers Glowy Care Serum, a facial-moisturizing offer promoted in Colombia over a 30-day period.
Ad economics
Advertising spend was $2,800. The campaign generated $4,600 in revenue and $1,600 in net profit, equivalent to 53.33% ROI. There were 800 leads with a 25% approval rate and a $3.50 cost per lead.
Testing and optimization
The original case explains the creative testing process, audience selection, campaign performance by day and the changes used to improve the economics.
Takeaway
Track approved leads and actual payouts, not only low CPL. The full Russian version provides the daily statistics table and a detailed breakdown of decisions.
Campaign visuals and screenshots
